GenUI
A speculative look at what web interfaces could look in the future. As algorithms get better at recognising and predicting patterns in our behaviors, how could that impact our experiences online? For this project, I looked into the economist website as an example.
Client
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Created
2020
Role
Front-end Designer
Current Web Interfaces
While advertisements and web contents become more and more targeted and personalised, web interfaces continues to remain stagnant.
How one browses their web contents, what they interact with on the site and when they interact with it, everyone's website layout would look largely the same.
On your right, you can see three screen captures of the economist website over a period of three months. There is little to no changes to its user interface.
Development
What if web interfaces adapt and change overtime according to the user's behavior? For instance, if a user uses a search bar frequently, could the search bar take up a more prominent position on the site layout? If a user interacts more with images than text, could the site change to display more images?
Introducing GenUI
A reimagined user interface that adapts to a user's browsing behavior to deliver greater and more relevant interface for users over time. The video depicts one way in which an interface could change if a user has a habit of using the search bar when visiting the economist website.
Other Possibilities
Interface changing to a user's habit of using the search bar
Interface changing to a user's habit of using the drop down
Interface changing to a user's habit of selecting image elements
Considerations
One of the most important principles of a good user interface is the notion of consistency. With the implementation of an everchanging personalised user interface, there may be a point of diminishing return. As such, users should be given the power to control and select the interface in which they prefer.