KrisCrew

An in-flight solution that enhances passenger experience and streamlines service requests for the airline through smart data analysis.

Client

Singapore Airlines

Created

2020

Role

Designer

Identified Problems

Overwhelming in-flight requests pose a challenge to cabin crew

Lack of customer engagement due to limited crew-to-passenger ratio

Introducing KrisCrew

Value Propositions

1. Removes the need for manual order taking by memory

2. Collates similar orders for economy of movement during service delivery

3. Incorporates data when generating real-time service prompts to maximuse customer touchpoints at suitable timings

4. Recognises peak periods and uses behavioural prompts to spread out customer requests over non-peak periods

Data-Driven Opportunities

1. Smart Demand Management

Control service requests demand through thoughtful behavioral nudges

2. Real-time service prompts

Enhanced service delivery by cabin crew though personalised actionable insights

3. Inventory Optimisation

Clarity over inventory management enables smart cost-effective optimisation

Thank you

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