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A personalised banking experience for users, consisting of 2 main features:
- Personal DBS Assistant Browser Extension: Accessible to the user at any point throughout their banking journey online that aims to enhance both users personal savings and investment knowledge.
- Dynamic DBS Online Banking Dashboard: Predicts user's specific banking needs and interests, and personalises the interface to best suit their needs based on user behaviour interactions when using the dashboard and web browser.
Recognition
Semi-Finalist
Created
2020
Role
Designer, Front-end Developer
Today’s banks, personalised products and services are no longer a differentiator, it is fast becoming a basic expectation from our customers. With increasing affluence, more and more customers are expecting their banks to provide highly personalised services.
How can we create Digital Relationship Managers to service our customers at a n=1 level so that every customer feels personally connected to the bank?
Identified Problems
Lack of A Personalised Targeted Investment Experience Specific to User’s Usage Behaviour And Investment Needs
Lack of DBS’s Continued Guiding Presence in User’s Financial Journey
Introducing DBS Concierge
Solution
1. DBS Personal Browser Extension
At any online site or news article, a simple click of DBS browser extension recommends related insights, DBS analysis and provides relevant investment perspective on a news article.
Overview
quick access to useful target stock information and share prices
Analysis
latest DBS reports and insights related to the target stock
Related
list of similar stocks to target stock
2. Dynamic DBS Online Banking Dashboard
Based on user behaviour and interactions with the bank services and browser extension, the dashboard predicts user's specific banking needs and interests, and personalises the interface to best suit their needs.
Left - Charting Persona | Right - Article Persona
Architecture of Solution
